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This site states the following, "Our Project Managers utilize Serras time tested processes for project planning, staffing and monitoring to deliver superior results on time and under budget." We noticed that the web page stated " Serra Consultants and Engineers help our customers to define and scope solutions that will deliver results now without exceeding your budget." It also stated " Serra Detailed Design procedures ensure that costs are controlled and the system works the first time, on time." The header had automation software as the highest ranking keyword. It was followed by archestra, batch management, and control system which isn't as ranked as highly as automation software. The next words the site uses is control systems. data acquisition was also included and will not be understood by search engines.